"I've always been impressed with the originality of Erica's writing. She's a glass-half-full person, and brings this sense of optimism and possibility to her relationships with colleagues and friends.
An exceptional wordsmith, her writing style is natural and refreshing, yet always purposeful. And her curiosity, imagination and intelligence make her an asset on any project.
On a recent assignment Erica's thought-provoking questions helped me to rethink my approach, adding tremendous value even before she'd begun. I highly recommend Erica as a talented writer and professional colleague."
I have known Erica for the past 22 years. I was her first employer. She joined us as a copywriter and was responsible for conceptualising and writing copy for all the communications campaigns that we produced for our clients. At that time, we were operating as the below-the-line division for a large advertising agency.
I employed Erica because she was particularly bright, creative and principled. She excelled with her copywriting and always demonstrated a willingness to learn. Over the years I have maintained contact with her and commissioned her skills for copywriting projects on a freelance basis.
She is my go-to girl for getting stuff done in a professional and efficient manner. She asks the right questions, listens attentively and gets on with the job. She ticks all the boxes in terms of project management, time management and organisational skills.
Erica is an all-rounder and familiar with all communication media platforms. She is curious by nature and extremely well-read. She can communicate at all levels in a “language” her audience understands. Her written communications skills are brilliant!
Erica never accepts anything at face value. If you ask for something different, you’ll get something different!
Her ability to assimilate, analyse and present data are excellent, and she is both inclusive and assertive. She has the courage of her convictions and works well in a team and alone.
Erica will always deliver: her work ethic is impeccable and she is creative, versatile, reliable, honest and hard-working. She is a special individual who deserves every accolade that comes her way.
She is one of the few people I know who walks the talk and genuinely cares about the world around her. Her achievements are testimony to her ability to persevere and never to give up fighting."
"Erica provided the input necessary for working on a project that required quick turnaround, attention to detail and the ability to work independently."
"Erica is a strong persona who in her working hours functions in a very business-like and professional manner. Erica has great ideas and can redesign layouts in an instant, making not only herself, but especially the client more than satisfied with the result.
This woman knows what she wants to see and can project this clearly. I have observed Erica with great admiration and will continue to use the service provided for my display of works for a very long time.
I highly recommend her to anyone who should require Erica's services."
References
Ian Davidson (CMO - Broadstream Media, Director - Headspring): ian@iandavidson.co.za
Barry Kayton (CEO Cognician Inc.): barry@cognician.com (Based in California, email is best to reach him)
Betty Kayton (Ex-Sub-editor/Editor, Commercial Features, Independent Newspapers): bettykayton@gmail.com (Based in California, email is best to reach her)
