I am a communications and marketing practitioner, strategic consultant, project and events manager, and entrepreneur. I originally started my career as an advertising copywriter, and went on to freelance, offering a variety of communications and consulting services across a range of media and sectors.
Professional Aims:
To facilitate, inform, inspire, motivate and promote using my communication and organisational skills in a creative, constantly evolving and challenging environment.
DETAILED CV
Please download my CV to find out more about my detailed professional history.
Writing, editing, sub-editing and proofreading (above- and below-the-line copywriting, media liaison, promotion, PR and marketing, newspaper, magazine, web/digital/social media, marketing, corporate, internal communications, radio and film/TV scripts, textbooks).
Digital publishing/content production and editorial management (including traffic and studio direction).
Event and project conceptualisation, incubation and operational management (specialising in SMMEs, informal or street traders/vendors and high-end exhibitors in informal retail settings / markets / exhibitions and eventing environments).
Strategic and creative consultation and innovation (including high-level planning and disruptive processes).
Project conceptualisation, incubation and management.
General and operational management*.
Radio production and presenting.
Photography, design and illustration.
*Other experience includes:
General administration and business management.
HR and team management (recruitment, management, training & development).
New business development, sales, customer relations, client liaison.
Revenue and finance management.
To date, other areas in which I have specialised are:
The creation of content for/editing of niche articles and publications (printed and electronic).
The setting up/management & promotion of exhibitions and special market-related events.
Consulting for venues/outlets/organisations wishing to incorporate traders/SMMEs into their activities.
Advising and mentoring entrepreneurs who are operating their businesses in market/exhibition/informal trading-type settings, especially individuals/businesses needing better exposure and marketing.
Producing marketing/digital material to assist individuals/businesses achieve greater exposure and market-share.
Organising and co-ordinating expo’s/workshops/speakers/lectures etc.
Keeping track of global lifestyle and technology trends so as to offer a comprehensive, cutting-edge service.
Markets/Exhibitions/Events & Informal Traders
Besides my communications background, during my career I have specialised in the conceptualisation, marketing and management of market/exhibition events that provide a platform for SMMEs / entrepreneurs and businesses to showcase and promote their products/merchandise and services.
A specialised area of focus for me has been the informal economy (or 'System D'), where I have worked to create and execute solutions for subsistence entrepreneurs who run small and micro-enterprises.
A large part of my work has involved the promotion and marketing of entrepreneurs and SMMEs. One of my main objectives has been to initiate, provide and help promote more efficient, credible and commercially viable outlets for entrepreneurs/SMMEs to launch, operate, promote and expand their businesses.
I also aim to provide the public with a wider range of options for living healthier, more authentic, fulfilled and enjoyable lives.
